About Us
Meet the Team

Emily Hayes
Owner & CEO
Emily brings over a decade of experience, specializing in creating unique and personalized frames that reflect each client’s personality and lifestyle.

Mark Johnson
Cyber Security Specialist
With a keen eye for detail, Mark designs technology to combat malware, ensuring our site is safe.

Alex Parker
Software Developer
Alex is committed to ensuring our customers have a seamless experience, providing attentive support and assistance with any inquiries or concerns they may have.

David Carter
Bike Technician
David oversees every project with precision and efficiency, ensuring that timelines are met and that every detail is executed flawlessly from concept to completion.

Stephan Truden
Ex-Professional MTB Rider
Stephan is dedicated to providing exceptional service to our customers, offering guidance to help them MTB to the best of their ability.

Emma Reynolds
Planning coordinator
Emma’s creative flair and passion for design shine through in her work, as she curates captivating content and engaging campaigns to showcase our products and services.
Explore The Stories
built by the best, for the best
2024
Roots and rubber established
2006
First proffessional athlete signed
2014
First event launched
20011
First Garage & Shop
2006
First brAnd deal
2009
